born in the bush. 
built for the wild.

Tough enough for the hunt, smart enough for the trail — the Bushlads Insulated Backpack keeps your gear cold, your hands free, and your focus where it belongs: the great outdoors.

add to your gear

tested in australian bush

Field-tested in real terrain — not in labs or showrooms. Perfect for fellow outdoorsmen.

leak-proof guarantee

No leaks, no excuses — or your money back. Up to 24-hour cold retention with proven results.

backed by real campers

Designed by the people who use it. One of the toughest, waterproof materials available.

modular storage system

Customize your setup. External loops and pockets let you attach gear the way you like it. No more digging for essentials.

 

Comfort over long hauls. Padded shoulder straps and back panels are designed to distribute weight evenly. You can trek for hours without strain.

explore the bush

ColdLockâ„¢ Insulation

Keeps your food and drinks ice-cold for up to 24 hours. Whether you’re out for a full weekend hunt or a long camp, your supplies stay fresh. No melting, no mess — just reliable cooling.

LeakGuardâ„¢ System

Forget soggy gear. Our reinforced seams and waterproof lining mean zero leaks, no matter how wild the adventure gets. Rain or river, you’re covered.

Made From 500D PVC Tarpaulin

This isn’t your average backpack fabric. Our 500D tarpaulin is rugged, waterproof, and resistant to punctures and abrasions. It’s built to survive bush, and backcountry.

Ergonomic Back Support

Comfort over long hauls. Padded shoulder straps and back panels are designed to distribute weight evenly. You can trek for hours without strain.

adapts to any outdoor activity

One pack for all: hunting, fishing, 4WD adventures. Versatile enough to be your go-to for every outdoor plan. Simplify your kit.

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words from the wild:

What Our Mates Are Saying

Let customers speak for us

from 52 reviews

Received the next day!

Jamie Dunn
Bushlads

Great bit of gear! It's super solid, keeps things cold way longer than I expected, and very comfortable to carry around. Heaps of room, comfy on the shoulders, and feels built to last. I’ve already put it to use and couldn’t fault it. Would definitely recommend.

Jamie Dunn
Bushlads Insulated Backpack

Took it fishing in victoria, Everything stayed cold despite the heat!

Julian Reed
Bushlads Insulated Backpack

Lightweight but strong. Perfect for weekends away

Amina Yusuf
Bushlads Insulated Backpack

Holds so many drinks without lugging an esky.

Lily Hughes
Bushlads Insulated Backpack

Everything about this backpack is excellent—function, form, and quality.

Isaac Martinez
Bushlads Insulated Backpack

Got compliments on the design. Performs better than expected.

Zoe Carter
Bushlads Insulated Backpack

Looks good and performs even better. Definitely buying another.

Amelia Davis
Bushlads Insulated Backpack

I love the minimalist look and effective insulation.

Layla Scott
Bushlads Insulated Backpack

Worth every penny. Durable and keeps items cold for hours.

Olivia Bennett
Bushlads Insulated Backpack

I was surprised how long it stayed cold. Solid product!

Elijah Brown
Bushlads Insulated Backpack

Love the compact size and design. Worked great on our weekend trip.

Emma Gonzales
Bushlads Insulated Backpack

Took it to the beach. Everything stayed cool even on a 40 degree day.

David Kim
Bushlads Insulated Backpack

Easy to carry, holds a lot, and keeps things cold for hours.

Sebastian Moore
Bushlads Insulated Backpack

Took it camping—everything stayed cold for hours. Highly recommend.

Tom Reynolds
Bushlads Insulated Backpack

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welcome to bushlads — built for the wild.

At Bushlads, we were raised on early mornings in the bush, muddy boots, and fireside stories. Hunting and camping aren’t just hobbies for us — they’re a way of life.

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